Here's a good example of when people hurl insults, you make something good out of it (unless you own the couch):
"When the Bears won the 1985 Superbowl, Chicago fans began to taunt their northern neighbors with the nickname "Cheesehead." Affable Wisconsinites embraced the insult, and in 1987 a man named Ralph Bruno showed up to a Milwaukee Brewers game wearing a cheese-shaped hat made out of foam from his mother's couch."
In 2013, sports fans of Chicago replied to their rivals by wearing cheese graters.[13]
We are such a silly people, spending who-knows-what on stupid things like cheeseheads! But it sure is fun.
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